Federer re-ups with Mercedes

Once Roger Federer has a sponsor, it seems he has it for life.

The latest to renew its deal with the 36-year-old is Mercedes, for whom he’s been an ambassador since 2009.

According to Forbes, Mercedes has re-upped with Federer for another multi-year deal worth $5 million annually.

This 90-second promo (from 2016) is a little creepy, though. It capitalizes on Federer as family man, with his two sets of twins.

But while any Federer fan worth their salt could pick the FedKids out of any crowd, they’ve used child actors instead – and a Mirka stand-in.

Stephens named to Forbes 30 under 30

A nice honour for Sloane Stephens, the reigning US Open champion.

The 24-year-old has been named to Forbes Magazine’s 2018 “30 under 30” list.

The magazine touts this as its “annual encyclopedia of creative disruption featuring 600 young stars in 20 different industries.”

Only one other tennis player made the “sports” list – Stephens’s old friend Jack Sock.

Of the 30, seven are women. Also included are swimmer Jessica Long and track athlete Tori Bowie.

Among the men are 2017 American League MVP Jose Altuve and Nashville Predators defenseman P.K. Subban.

Roger Federer overtake$ Tiger Woods

With his efforts at this week’s ATP Tour Finals, Roger Federer has surpassed Nike confrère Tiger Woods as the biggest individual-sport earner in history.

According to Forbes, Federer’s win over Alexander Zverev Tuesday puts him at a career $110,235,682, some $170,000 more than Woods.

Last month, Federer passed Novak Djokovic as the all-time earner in tennis. Per Forbes, Djokovic became the first tennis player to hit the $100 million mark in June 2016.

Woods, of course, has been a stationary target in recent years. Djokovic has been off the court since Wimbledon. When he returns in 2018, it’ll be a race again. 

Federer No. 4 on Forbes money list

Only Cristiano Ronaldo, LeBron James and Lionel Messi rank higher than Roger Federer on Forbes’ 2017 list of top athlete earners.

His estimated endorsement earnings are higher than any of the top three. It’s the annual “on-court” salaries that tip the scales, with Federer at a comparatively modest $6 million.

Five other tennis players made the list: Novak Djokovic (No. 16), Kei Nishikori (No. 26), Rafael Nadal (No. 33), Andy Murray (No. 40) and Serena Williams (No. 51).

Maria Sharapova, who was at No. 26 in 2015 and No. 88 in 2016, has dropped out of the top-100.

Federer all in for gluten

The heck with all that gluten-free mumbo-jumbo. Federer is all in.

His sponsorship portfolio is already stuffed. But Federer has added pasta brand Barilla in a deal that, according to Forbes, could earn him $40 million. 

 “Pasta has been part of my daily diet for so many years that this partnership is a natural,” Federer was quoted as saying. 

Federer’s ad is here. (No, he has no lines. Thankfully). This one, featuring Federer BFF and former coach Stefan Edberg, is the winner.