Puig: Ellesse –> Yonex in 24 hours (and other fashion notes)

With the flipping of the calendar from 2018 to 2019, Puerto Rico’s Monica Puig had a complete change of attire in the middle of the same tournament.

Must have involved some extra baggage charges on the trip Down Under.

On Dec. 31, 2018 as the Rio Olympic gold medalist defeated wild card Bethanie Mattek-Sands in the first round of the ASB Classic in Auckland, she was wearing the Ellesse kit she had been sporting for four years.

On Jan. 2, 2019, for her second round against No. 3 seed Hsieh Su-Wei – a totally  different look.

Puig was decked out all in Yonex, which also is her racket sponsor.

(That Puig lost to Hsieh 6-1, 7-6 likely had less to do with the new look than it did the comprehensive bit of taping on her right shoulder).

A lot of changes for 2019

The Yonex kit is actually terrific. And that has not always been the case for the company’s line of women’s tennis outfits.

So that’s a plus.

They might think about maybe relocating her AT&T sponsorship patch, though.

That one stood out against the blue of the old kit. Stuck on the lilac, it kind of blends into the background.

Puig had posted a photo on social media a few weeks ago during preseason in which she wasn’t wearing the usual Ellesse, but a Yonex top.

That was the giveaway, although the pic was later deleted.

Puig’s coach hasn’t made the switch yet.

Konta in Ellesse

Ellesse
Puig coach Todero is sticking with the old Ellesse stuff as 2019 begins (WTATV)

Meanwhile, Johanna Konta of Great Britain has joined countryman Cameron Norrie in the Ellesse stable for 2019.

Konta had been wearing Asics.

But when she appeared on Jan. 1 and pulled off an upset against Sloane Stephens in the first round of Brisbane, she was wearing a rather retro-looking Ellesse kit.

The shoes were horribly mismatched, though; she’ll have to get on that.

Ellesse

Former Ellesse ambassador Feliciano Lopez also is gone, to the Italian brand Hydrogen.

Hydrogen makes a move with Berdych

Bertens in Fila

Dutchwoman Kiki Bertens, who joined the top 10 in 2018, got there wearing Mizuno.

As the new season dawns, she’s wearing FILA. And nice-looking Fila at that.

Ellesse

Suárez Navarro needs wardrobe function

Spanish veteran Carla Suárez Navarro remains with Lotto.

But judging by her listless defeat in the first round in Brisbane – she got just three games against Anett Kontaveit – a major wardrobe adjustment is in order.

Suárez Navarro would have nothing to do with the low-cut, racerback top she was given to wear.

As is – NOTHING to do with it.

She wore a rather more modest undershirt beneath it to ease any concern about accidental visuals.

The wardrobe struggle was real for Carla Suárez Navarro during her season-opening loss to Anett Kontaveit in Brisbane.

But beyond that, was the length of the skirt – or lack thereof.

Generously listed at 5-foot-4, the Spaniard shouldn’t generally have an issue with skirts being too short. But this one was.

As well, she kept … having to pull down the attached shorties (we girls know this feeling all too well).

Ellesse

It seems like nothing. But it doesn’t take much to throw a player off her game. And being thoroughly uncomfortable in her tennis duds will do it.

Kontaveit in Lacoste

Ellesse

After years wearing adidas (although we don’t know 100 per cent that it was an actual financial sponsorship), the Estonian Kontaveit has kicked off 2019 in Lacoste.

She trounced Suárez Navarro and, on Wednesday, Petra Kvitova to advance to the Brisbane quarterfinals.

So – so far, so good, although that center-pleat idea was probably best left in the 1970s.

Leggings are in

EllesseellesseWith the adjustment-clarification-change in the rule for the women and wearing leggings on the court in 2019 (call it whatever you prefer), a few veterans in Shenzhen have wasted no time taking it to the max.

Ellesse

The less-than balmy temperatures have made it far less a fashion statement than a necessity.

Which, of course, was what it always was before the French Open brouhaha with Serena Williams that led to the “clarification” of the rule.

Ellesse

Some new Nike – please

A lot of the players won’t debut their 2019 tennis wear until the Australian Open.

EllesseWhich means that sort-of-mismatched Stella McCartney adidas outfit is still around (with Caroline Wozniacki, among others, wearing it).

Worse: it means that … Fall 2018 Nike gear is still around.

No matter what iteration it’s in – the mismatched colours, the skirt with the unflattering horizontal lines, the short-sleeve tucked shirt, the Sloane Stephens outfit, or the too-short racerback top sported by Belinda Bencic in Perth – it’s an eyesore.

Melbourne can’t arrive soon enough.

(All screenshots from WTA TV)

Muguruza featured in worldwide campaign

Spanish star Garbiñe Muguruza is getting a big push from adidas this fall.

She’s one of five women featured in a worldwide campaign for its “Statement Collection” along with British singer Dua Lipa, supermodel Karlie Kloss, Canadian actress Shay Mitchell and Hannah Bronfman.

Muguruza, obviously, is the only adidas athlete – the only athlete, period.

The collection features “23 high-performance pieces curated for female athletes who take a versatile approach to training, including “floral camo and geometric prints inspired by Stella McCartney” that “make a statement before, during and after every workout”.

Sources: Halep parting ways with adidas

Simona Halep is the No. 1 player on the WTA Tour.

She was voted Fan Favorite on Friday for the first time.

But as of right now, industry sources tell Tennis.Life the 26-year-old Romanian doesn’t have a clothing sponsor for 2018.

Unless something gets done at the very last minute, Halep and adidas are parting ways at what is approaching the peak of Halep’s career. She goes into 2018 one of the favorites to pull off a Grand Slam title for the first time.

Manager Virginia Ruzici responded to a request for comment from Tennis.Life about adidas not renewing Halep’s deal.

She didn’t confirm it. Nor did she claim it inaccurate.

“No comment” Ruzici wrote via e-mail, adding she would be in touch when she had something to add.

Halep joined the adidas family in April, 2014, premiering the clothes at a Fed Cup tie between Romania and Serbia.

Until then, she had been sponsored by Lacoste. But she left them mid-season although reportedly on good terms.

Heightened expectations

Tennis.Life was told that the biggest issue was bad timing, and a gap in the evaluations from both sides of Halep’s worth.

The Romanian’s representatives (mentor Ion Tiriac is believed to be involved on that side) had a number in mind, commensurate with their player’s new status as the top-ranked player in the world.

The adidas offer didn’t reflect the same reality. Nothing original there; that’s basically every negotiation, ever.

But when they came back without having found much greener grass elsewhere, the German company already had allocated its 2018 sponsorship budget. 

Halep is still training in adidas gear, although nothing she didn’t already have. Whether or not that’s significant will be revealed soon enough.

Where this leaves her for 2018 is unclear.

We’ll have to see what Halep shows up in when she arrives in Shenzhen in two weeks, to begin her campaign – or perhaps even in Thailand, where she’s scheduled for an exhibition Dec. 23-24. Halep has entered the doubles in Shenzhen with countrywoman Irina-Camelia Begu.

Who knows? The two sides might be able to work out some sort of last-minute, bonus-based deal for the season. All options are on the table at this point. The challenge, at this late stage, is that every other company has already spent its 2018 budget, too.

Halep’s wardrobe changes

However it turns out, it won’t be the first kit change for Halep during her career.

Here are a few different looks she’s had since 2010.

At Indian Wells in 2014, Halep was still wearing Lacoste. A month later, she debuted her her adidas garb during a Fed Cup tie. (Stephanie Myles/Tennis.Life)
At the Australian Open in 2010, Halep wore Fila. By Paris in the spring, she’d made a change. (Stephanie Myles/Tennis.Life)
At the 2010 French Open, Halep sported Lotto. (Stephanie Myles/Tennis.Life)
At the US Open in 2011, Halep wore adidas for the first time. She returned to them midway through 2014. But Tennis.Life has learned that won’t be the case going forward. (Stephanie Myles/Tennis.Life)

Pharrell and Muguruza’s USO dress

Wimbledon champion Garbiñe Muguruza gave singer Pharrell a shoutout as she unveiled her adidas US Open dress Monday.

And it is dynamite – a big step up from most of her outfits this year, which have been rather unremarkable and not especially flattering.

It’s been underreported on the tennis side, but Pharrell has been designing for adidas originals. And this collection rocks. 

The visor and wristbands, in particular, are two steps up.

Berdych is wearing Djokovic’s shoes!!!!

The Djokovic model of adidas tennis shoes is nothing new for Tomas Berdych. 

He wears them all the time.

But the Internet and the tabloids discovered it during his Wimbledon semifinal against Roger Federer on Friday.

And so it became a pretty big deal for a few hours.

The tabloid headline writers clearly didn’t quite grasp how low the odds were that Berdych would be paying tribute to another tennis player who had not, to our knowledge, passed away or otherwise suffered great trauma.

It was definitely not a Jack Sock – Bethanie Mattek-Sands situation.

The Telegraph blared:

“Tomas Berdych pays classy trainer tribute to injured Novak Djokovic”.

The Express yelled:

“TOMAS BERDYCH wore a bizarre tribute to Novak Djokovic against Roger Federer!”

When you think about it, it was pretty ironic.

shoes
Berdych wore Djoko shoes in Indian Wells and Miami, too. They didn’t have a Djoko-face. But they did sport the Djoko-logo.

Novak Djokovic was the man who theoretically should have been standing across the net from Federer in this semifinal. 

But the three-time champion retired after a set and two games against Berdych in the quarterfinals with a chronic elbow issue.

And so, the Czech, who reached the singles final here in 2010, benefited from a somewhat free pass.

Shoes are a tough fit

The Czech player has the same issue many players have when switching clothing brands. In his case, from Nike to H&M to adidas in a short period of time.

shoes
Djoko shoes, as worn by the real Djoko.

Djokovic wears the adidas shoes (the company he used to endorse) for a reason.

For one thing, when you find a comfortable pair of shoes, you stick with them. Blistered feet are painful, loser’s feet.

The Serb’s subsequent sponsors, Sergio Tacchini and Uniqlo, didn’t make shoes. And most of the players who wear clothes made by his new clothing sponsor, Lacoste, wear other brands of shoes.

(Tacchini used to be in the tennis shoe business. But there were always complaints about their footwear. Pete Sampras, who represented the Italian company back in the day, used to suffer from shin splints and was concerned the shoes didn’t do enough to protect his feet. So he had to negotiate his way out of his deal. Martina Hingis, back in the day, filed a lawsuit against them.)

Officially, Berdych endorses the adidas Barricade model. But he said in the press conference after his loss to Federer that he has to wear the Djoko-sneaks, the “Novak Pro” model.

“I’m wearing Novak shoes because the other shoes just doesn’t fit well to me, so that’s why I have to play in the shoes that they are fitting well and doesn’t hurt my feet,” he said.

If Djokovic couldn’t be there, at least he was representing. Which probably brought him no comfort at all.