Bianca Andreescu had a few smaller endorsements in Canada – BMW, Copper Branch.
But her win at the US Open should vault her into the “premium sponsor’ category.
And the most premium of the premium is the Rolex watch sponsorship.
It pays a lot less than you think. But you do get a watch. And it’s the prestige brand.
We hear Gatorade – the premium sports drink sponsorship – may be next.
Andreescu is making a pit stop at home in Toronto this week before preparing for the WTA Tour finals in Shenzhen, which begin in two weeks.