Federer, Borg kick off Laver Cup

A year ago, Roger Federer made a quick trip to Chicago between Indian Wells and Miami to do promotion for his event, the Laver Cup.

This year, with the exhibition being held in Geneva, the launch happened Friday, coordinated with the two-hour sellout of tickets Friday morning.


The high of 46F in Geneva was above normal. But Federer and Team Europe captain Bjorn Borg were well bundled. Federer likely was head-to-toe Uniqlo – with a change of outfit for the press conference.

Of course, he toted his Rimowa™ suitcase and strolled by the Mercedeses.  A well-oiled machine.

Recommended Stories

Contest winners enjoy the NY experience

Doubles guru Gigi Fernandez shares her passion

Unleash the power of the all-new Wilson Ultra Tennis racket

US Open tuneup planned for ... Albany

ATP babies ... everywhere!

Andreescu joins Rolex family

Medvedev is the hottest player in tennis

Federer will go for gold in Tokyo

Golovin return a learning experience

Coco Gauff – strength training at 10

Where will Naomi Osaka live?

ATP Rankings Report – Oct. 14, 2019