Federer, Borg kick off Laver Cup

A year ago, Roger Federer made a quick trip to Chicago between Indian Wells and Miami to do promotion for his event, the Laver Cup.

This year, with the exhibition being held in Geneva, the launch happened Friday, coordinated with the two-hour sellout of tickets Friday morning.

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The high of 46F in Geneva was above normal. But Federer and Team Europe captain Bjorn Borg were well bundled. Federer likely was head-to-toe Uniqlo – with a change of outfit for the press conference.

Of course, he toted his Rimowa™ suitcase and strolled by the Mercedeses.  A well-oiled machine.

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