Lacoste celebrates Djokovic’s No. 1

Novak Djokovic’s clothing sponsor, Lacoste, was quick to set up a fabulous tribute in Paris Monday.

It commemorates and celebrates Novak Djokovic’s official return to the top of the ATP Tour rankings.

Sponsored

The iconic French brand arranged to project images of both Djokovic and the brand’s namesake, the legendary Mousquetaire René Lacoste, on the Bibliothèque François Mitterand building in Paris.

Looks pretty cool.

Djokovic officially signed on with the brand on May 22, 2017, just before the French Open. He was prominently displayed on billboards everywhere – even in airports around the world.

Nole out, but still all over town

At the time, Djokovic was ranked No. 2. But he was shortly to get to the point where the elbow injury he had been nursing for more than a year got to be too much.

Djokovic, “le nouveau crocodile”

His 2017 season ended just six weeks later, with a retirement early in the second set of his quarter-final match against Tomas Berdych at Wimbledon.

A year later, with the face of the brand’s tennis business back at the top of the game, it’s looking like an excellent investment.

Lacoste

 (Photos: Cyril Masson)

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