Champagne replaces chardonnay at Oz Open

The Jacob’s Creek Chardonnay signboards around the Australian Open courts, and the ad campaigns featuring Novak Djokovic, have been a staple at the tournament.

But after 13 years, the wine brand didn’t renew its most recent sponsorship deal, reportedly worth $5 million (AUD) a year.


It wasn’t a shock, as back in August the tournament signed champagne brand Piper-Heidsieck to a three-year deal.

But it’ll definitely hike the non-beer prices at the Australian Open concessions.

Last year, Lacoste (which provided kit for ballkids and officials), left and was replaced by Vegemite and Aussie department store Country Road.

Recommended Stories

Doubles guru Gigi Fernandez shares her passion

Unleash the power of the all-new Wilson Ultra Tennis racket

Contest winners enjoy the NY experience

Tennis Birthdays – Feb. 23, 2019

Auger-Aliassime's Rio roll continues

Tennis Birthdays – Feb. 22, 2019

Tennis Birthdays - Feb. 21, 2019