BBC takes crowd shot to new (beer) level

If you’ve watched any BBC Wimbledon broadcasts – current or historic– you recognize the classic crowd shot.

From the side, or from below, it features two or more fans looking a) awed, b) nervous, c) nodding to each other, or d) unimpressed. 

Sponsored

The only way you can tell if the shot is from 2017 or 1977 is by the style of the eyewear (usually).

On Tuesday, the BBC ticked all boxes with a reaction shot of a woman quaffing a beer. 

Not just any beer – Wimbledon’s official beer sponsor.

Synergy.

Let’s hope the lady hadn’t called in sick at work.

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