US Open celebrates 50th with new logo

There’s always some resistance when an iconic logo undergoes a makeover.

An exception may have been the Australian Open, which had a server inthe trophy position, replaced by “A” and “O” in bold letters. That one went over well.

Sponsored

The US Open, celebrating its 50th year, has decided to change its logo. It is foregoing a tennis ball. It’s also foregoing capitalization. 

No doubt the brand consultants sent a big bill. The event will henceforth be known as the “us” open (grammatically speaking, should that not be the “we” open?)(Or is that Wii?)

Recommended Stories

IMG Academy: Still groundbreaking after all these years

Unleash the power of the all-new Wilson Ultra Tennis racket

Doubles guru Gigi Fernandez shares her passion

A first meeting between Federer and Tsitsipas

Nick Kyrgios, tennis analyst

Wee hours for Konta and Muguruza

Not Rafa's brand, but fair balls

McEnroes, Li Na lead legends event

Comments