US Open celebrates 50th with new logo

There’s always some resistance when an iconic logo undergoes a makeover.

An exception may have been the Australian Open, which had a server inthe trophy position, replaced by “A” and “O” in bold letters. That one went over well.

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The US Open, celebrating its 50th year, has decided to change its logo. It is foregoing a tennis ball. It’s also foregoing capitalization. 

No doubt the brand consultants sent a big bill. The event will henceforth be known as the “us” open (grammatically speaking, should that not be the “we” open?)(Or is that Wii?)

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