With her return to competition a mere three weeks away, Maria Inc.’s PR department is in full swing.
The Russian great’s public image took a beating the past 15 months after she was suspended for testing positive for meldonium and it seems like everyone who’s ever swung a racquet has an opinion her predicament – few of them favorable.
But Maria Inc. is staying above it all, focusing their energy on strengthening Sharapova’s brands while portraying the 5 five-time major winner as a powerful female entrepreneurial voice.
The tactics are smart, well-timed, and so far highly effective, showing she’s a lot more than just a beautiful power baseliner. Hopefully she comes back to her original day job better than ever, putting this unfortunate chapter in her life in the rear-view mirror for good.