It was only a one-night event, Monday at Madison Square Garden in New York City.
But the first all-female Tie Break Tens event maxed out on the sponsorship.
“Partnering with Jets.com will allow us to provide leading travel options to our players ahead of what is sure to be an electrifying competition at Madison Square Garden,”Tie Break Tens CEO Felicity Barnard said, a press release on tournament day.
Add Jet.com to Kia (Official Motor Vehicle), SAP (Official Technology Partner), Michelob Ultra (Official Beer Partner), Andaz 5th Avenue (Official Hotel Partner), and VOSS (Official Bottled Water).
The annual March tennis rendez-vous at Madison Square Garden started with a must-see. Roger Federer and his idol Pete Sampras met in a highly-anticipated showdown in 2008
The format has changed multiple times, with varying degrees of success. Federer returned (with Sharapova in 2012 and again in 2015), Nadal came in 2013, Djokovic in 2014.
Last year’s format was a U.S. vs. World competition.
This year, they’re trying the first all-female version of the Tie Break Tens format. Serena and Venus are on board, with the event confirming Elina Svitolina and Marion Bartoli Wednesday. Four more to go.
The date is Monday, March 5.
The multiple injury issues on the ATP Tour may have been a blessing in disguise for the exhibition Tie Break Tens event at Melbourne Park next Wednesday.
The event was late in finalizing its eight-man (zero women) field. But in the end, with players of the calibre of Novak Djokovic, Rafael Nadal and Stan Wawrinka looking to find any sort of match time before the Australian Open, the field is stellar.
Here are the eight scheduled to play:
Lucas Pouille (FRA)
Tomas Berdych (CZE)
The final three were announced Friday.
Lack of match play means top field
Thiem, who has never met a tennis event he didn’t want to play, made relativelyearly exits in both the Abu Dhabi exhibition and the Doha ATP Tour event, where he was the No. 1 seed
Thiem was beaten by qualifier Stefanos Tsitsipas of Greece in the Doha quarterfinals. He lost in straight sets to substitute Kevin Anderson of South Africa in the first round in Abu Dhabi.
Pouille, whose 2017 season ended very late as he was a key cog in France’s Davis Cup title victory over Belgium, hasn’t played a tuneup tournament.
Thiem also will play in the Kooyong Classic next week.
First to be announced for the Tie Break Tens event in Margaret Court Arena just before the Australian Open were Novak Djokovic and Nick Kyrgios.
Add Lleyton Hewitt and the comebacking Stan Wawrinka to the list, which will eventually number eight.
Wawrinka is coming back from knee surgery. And having taken a pass on the men’s exhibition in Abu Dhabi, playing a few super tiebreaks the week before the event may be all the tennis he’ll get.
Committing to this event means there’s no chance Wawrinka could take a wild card into Auckland or Sydney.