US Open celebrates 50th with new logo


There’s always some resistance when an iconic logo undergoes a makeover.

An exception may have been the Australian Open, which had a server inthe trophy position, replaced by “A” and “O” in bold letters. That one went over well.


The US Open, celebrating its 50th year, has decided to change its logo. It is foregoing a tennis ball. It’s also foregoing capitalization. 

No doubt the brand consultants sent a big bill. The event will henceforth be known as the “us” open (grammatically speaking, should that not be the “we” open?)(Or is that Wii?)

Recommended Stories

Contest winners enjoy the NY experience

IMG Academy: Still groundbreaking after all these years

Find a court anywhere in the world with Playven

Nadal extends record clay-court streak

Sharapova week-to-week with Högstedt

VR and AI in Madrid

Monte Carlo TD: Not their fault

Shapovalov eats out in Budapest

Tennis Canada volunteer dead in tragedy

Sania Mirza expecting her first child

First win for Klizan vs. Djokovic

Roger Federer does good in Zambia