US Open celebrates 50th with new logo

There’s always some resistance when an iconic logo undergoes a makeover.

An exception may have been the Australian Open, which had a server inthe trophy position, replaced by “A” and “O” in bold letters. That one went over well.


The US Open, celebrating its 50th year, has decided to change its logo. It is foregoing a tennis ball. It’s also foregoing capitalization. 

No doubt the brand consultants sent a big bill. The event will henceforth be known as the “us” open (grammatically speaking, should that not be the “we” open?)(Or is that Wii?)

Recommended Stories

Unleash the power of the all-new Wilson Ultra Tennis racket

Doubles guru Gigi Fernandez shares her passion

Contest winners enjoy the NY experience

Video: Line umpires in training at Roland Garros

A practice court made in ... Tunisia

USTA aims to expand its US Open ballperson pool