It wasn’t long after the announcement that Australian Open champion Roger Federer would be a surprise guest at the ATP Tour event in Rotterdam this week before the (virtual) turnstiles started churning.
Already, the Wednesday night, Friday night, Saturday day, Saturday night and finals sessions are sold out.
That roughly corresponds – who are we kidding, it EXACTLY corresponds – to Federer’s tentative playing schedule, should he make it through the week.
No doubt the media attendance got a jump, too.
Federer is an expensive “get”. But that get typically pays off.