Focus on breast cancer awareness waxes and wanes.
But the issue never goes away, even if the outlook is much improved from where it was 15 years ago.
With October being Breast Cancer Awareness month, Tennis.Life is going pink.
And so are many tennis-related businesses – including Tennis.Life sponsor Body Helix.
The gold standard in athletic compression sleeves is running a campaign throughout the month called “Put On Your Pink Helix”.
With every order placed in October, the company is giving away a free pink wrist Helix. And it also is donating a percentage of all October sales to the Susan G. Komen Foundation.
“It’s important that we show our support to all whose lives have been affected by breast cancer,” Body Helix Chairman Fred Robinson said.
“Our company’s mission is to help keep people active, whether it’s through our compression sleeves providing relief for injuries or through education about injury prevention.”
Body Helix also is offering a 10 per cent discount on all orders in October through the coupon PINKHELIX17.
To learn more, or to place an order, visit BodyHelix.com.
Body Helix isn’t alone in putting the focus on pink this month.
New Balance also is partnering up with the Susan G. Komen Foundation. It will donate 5 per cent of the retail price of items from its Lace Up for the Cure collection to the foundation, with a minimum of $500,000.
Prince Tennis is teaming up Bright Pink, a national non-profit focusing on prevention and early detection, and is donating a portion of the proceeds from its T22 shoe.
Wilson has its “Hope” line, which runs the gamut from tennis, to racketball, to golf.
The American Cancer Society says that thanks to earlier detection – through screening and increased awareness – and better treatments, a woman’s risk of dying of breast cancer dropped 38 per cent between the late 1980s and 2014, translating into 297,300 fewer breast cancer deaths during that time.
But it remains the second-leading cause of cancer death in women. Only lung cancer kills more women each year. The chance that a woman will die from breast cancer is about 1 in 37 (about 2.7 per cent).