It takes generations for a country to build a great tennis culture. But it helps if you have top players for them to emulate.
It’s even better if you invite a 4,000 kids to watch them practice, as the French Federation did with Jo-Wilfried Tsonga and Lucas Pouille in Lille ahead of its semi-final Davis Cup tie with Serbia.
They’re playing the tie on (indoor) clay, even if that’s a surface most haven’t played on since the French Open. No Djokovic, Troicki or Tipsarevic for Serbia.