If you thought the WTA took awhile to get its new streaming service up, they were prompt compared to the ITF.
But finally, just in time for this weekend’s semifinals and playoff ties, the ITF has announced its new partnership with Swiss-based Sportsradar AG. Sportsradar already runs the ITF Pro Circuit live scoring service).
The ITF’s contract with its previous provider ran out at the end of 2016. So for the first two rounds of both the Davis Cup and Fed Cups, there was no (legal) streaming service available. And, as with the WTA, they were never able to confirm a definitive startup date through the first round and the quarterfinals.
It’s a very handy service – great quality, no commercials, no popup ads. Particularly in the first round and quarterfinals, it’s a huge value. The first round of Davis Cup alone is eight high-level ties going on more or less simultaneously.
As well, the new service has a replay feature, which wasn’t the case with the previous incarnation.
There are almost no geographical restrictions. The only one (unfortunately) is for U.S. ties in the U.S. Those rights belong to the Tennis Channel.
ITF global media rights partner beIN Sports has released the streaming rights so that the official platform can go live.
Less than one movie ticket
The cost? Pretty reasonable. In theory, you can get both World Group Semifinal ties, all eight World Group playoff ties and the Europe/Africa zonal playoff tie between Austria and Romania over three days this weekend, for less than the cost of one movie ticket.
For one specific tie: € 4.99 ($6.60 US)
For one round (all ties): € 7.99 ($10.60 US)
For a 12-month subscription, which includes all Davis Cup and Fed Cup ties: €39.99 ($53.00 US)
(At the moment, the only subscription option available seems to be the annual one. After contacting the ITF, they assure us the other options will be available by the weekend).
The Fed Cup app, in anticipation of the upcoming final between the U.S. and Belarus, will be available soon, per the ITF.
The ITF also says there will be “more in-depth statistics across all ties; the second-screen experience will be even richer and more engaging.”