Wimbledon’s big-budget, all-out efforts on the online/social media side have paid big dividends.
The numbers they announced Thursday for the 2017 event are up in every area.
As part of the tournament’s push to take over the world with its brand, it’s a major success.
The tournament is so often perceived as old-school, traditional. And in a lot of ways, the AELTC and its Committee are very set in their ways.
But their very 21st-century approach to multimedia and online is a model for other Grand Slams.
Here are some of the numbers they released. The growth on every social media platform is impressive. The Wimbledon Channel, in particular, exploded.
- Unique devices – 17.8m (20.9m in 2016)
- Visits – 69.9m (69.4m in 2016)
- Page views – 436m (395m in 2016)
- App downloads: 1.3m (1.4m in 2016)
- Pre-event video views 39m
- Championships video views 201m (115m in 2016)
- Apple TV downloads: 20,976 (24,758 in 2016)
- Social media audience: 11m (10m in 2016)
- Facebook – 4.01m (3.5m in 2016)
- Twitter – 3.05m (2.3m in 2016)
- Instagram – 1.2m (800k in 2016)
- YouTube – 206k (160k in 2016)
- Snapchat – 55k (40k in 2016)
- Bespoke offerings for China, Japan, India, Korea and Spanish language, including:
Weibo – 95k (70k in 2016)
Wechat – 12k (new account)
Wechat chatbot – 60k
- Wimbledon Channel: 38.8m (1.5m in 2016) (global excluding Spain, Austria, Italy, Germany)
- Wimbledon Radio Channel: 43.6m (30m in 2016)
Ladies: 35 – Johanna Konta (GBR)
Gentlemen: 139 – Sam Querrey (USA)
-Konta vs. Halep semifinal: peak of 7.4 million (most watched Wimbledon ladies’ match on BBC record)
-Gentleman’s singles final: peak of 6.4 million
-Ladies’ singles final: peak of 4.7 million
Ladies: 121mph – Petra Martic (CRO)
Gentlemen: 143mph – Nikoloz Basilashvili (GEO)
Food and Beverage:
- 303,277 glasses of Pimm’s
- 166,055 portions of Kent strawberries
- 110,225 traditional English scones
- 2,198 afternoon tea hampers
- 2,195 kg of bananas (for players)
- 46,408 Baseball Caps
- 30,386 Championships Towels
- 17,195 Crossed Rackets Logo T-Shirts
- 9,721 Autograph Balls
- 8,882 Umbrellas
- 1,334 Panama Hats
(Statistics provided by the AELTC)