It’s a bit surprising, but the presence of Roger Federer in the Wimbledon men’s singles final resulted in only a slight increase in the ratings on ESPN.
A year ago, Andy Murray and Canadian Milos Raonic played the final before 2.22 million viewers. This year, the Federer victory over Marin Cilic – not a compelling match, per se, other than the history at stake – pulled in 2.36 million.
The 1.5 Neilson rating was the same for both finals.
On TV, the audience was up six percent. The live stream viewership was up significantly – 51 per cent – to 46,400.